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SEO, AEO and GEO

People now find businesses in two ways: on Google, and by asking AI assistants like ChatGPT and Gemini. We optimise for both.

SEO gets your pages ranking. AEO (answer engine optimisation) structures your content so search engines can lift direct answers from it. GEO (generative engine optimisation) makes your business clear and consistent enough that AI tools describe and cite you correctly. We can't promise placements in AI answers — nobody honestly can — but we can make you the easiest source to use.

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What's included

  • Technical SEO

    Crawlability, Core Web Vitals, canonical tags, sitemaps, redirects and structured data, fixed at the code level.

  • Local SEO

    Location pages written for the real districts your customers search — Al Reem, Sohar Port, Dubai Marina — not copy-pasted city pages.

  • International and bilingual SEO

    Market and language targeting with hreflang, including English and Arabic versions, when you sell across borders.

  • AEO

    Question-led content with concise, answer-first paragraphs and FAQ markup that search engines can quote.

  • GEO and AI Overviews

    Clear entity information, consistent business details and well-sourced content, so Google's AI Overviews, ChatGPT and Gemini can describe you accurately.

  • Audits and keyword research

    Competitor and keyword research with Semrush, and a prioritised list of fixes rather than a 90-page PDF.

Who it's for

  • Service businesses that win work from local searches
  • Companies in the UAE and Gulf competing for high-value B2B leads
  • Sites with good content that isn't ranking
  • Businesses that want to be recommended when customers ask an AI assistant

Tools we use

  • Semrush
  • Google Search Console
  • Google Analytics 4
  • Schema.org
  • Next.js

How we approach it

  1. 01

    Research against real competitors

    We study who already ranks for your best keywords and what their pages do better.

  2. 02

    Fix the foundations

    Technical issues first, because content can't rank on a site search engines struggle to read.

  3. 03

    One page, one purpose

    Each location and service page gets its own title, description, heading, content, FAQs and schema. No duplicate pages.

  4. 04

    Report what matters

    Rankings, calls and enquiries from organic search, tracked in Search Console and analytics.

Related work

All work

Questions

Something else? Ask us on WhatsApp.

  • What is the difference between SEO and AEO?

    SEO aims to rank your pages in search results. AEO (answer engine optimisation) aims to have your content used as the direct answer — in featured snippets, voice search and AI summaries — by writing clear, answer-first content with the right structured data.

  • How does GEO work?

    Generative engine optimisation makes your business easy for AI assistants to understand and cite: consistent name, location and service details everywhere, clear descriptive pages, original information and trustworthy sources. It improves your chances of being mentioned; no one can guarantee it.

  • How long does SEO take to show results?

    Technical fixes can show within weeks. Rankings for competitive terms usually take months of steady work, depending on your competition and your site's starting point.

  • Do you guarantee first-page rankings?

    No. Search engines and AI assistants decide rankings, and anyone guaranteeing positions is overpromising. We commit to the work, the reporting and clear priorities.

  • Can you do SEO for specific areas of the UAE or Oman?

    Yes. We write location pages for specific districts and industrial zones, such as Al Reem Island in Abu Dhabi or Sohar Port in Oman, each with genuinely local content.

Other services

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